Responsive Web Design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across various devices ranging from mobile devices to desktop computer monitors. In other words, it’s the art of building one website that will look awesome on any device.
It is an essential feature for any business hoping to remain relevant in the age of digital connectivity. This article will discuss why responsive web design is important and how to make sure your website is user-friendly across any device with RWD development.
Why is Responsive Web Design Important?
There has been a rise in mobile internet usage in recent years, and it doesn’t show any sign of slowing down. In fact, mobile phones accounted for 56.75 percent of all online traffic in July of 2021. With this rise in mobile browsing, responsive web design has become an absolute necessity for any business looking to stay competitive.
Along with that, here are three more reasons why you should consider having a responsive website:
It provides a seamless experience.
Unresponsive websites typically alter the appearance of a website on mobile and tablet devices. While PC visitors may have no issues seeing your website, mobile users will likely encounter jumbled text, off-centered images, and difficult navigation. After a poor user experience, 88 percent of users are less likely to return to a website. RWD can be used to prevent users from avoiding your site due to bad user experiences.
It improves your website’s SEO rankings.
Many businesses employ search engine optimization, or SEO, to help them rank higher on Google’s search results pages. The higher you are on the list, the more likely that prospective consumers will discover you. Google prefers mobile-friendly websites. When combined with other SEO criteria, responsiveness may provide a significant increase in search engine rankings.
Easier website management.
It’s time-consuming to maintain or refresh a website, especially if you manage two websites (one for mobile and one for desktop). With only one website built with RWD principles, other marketing elements will be a lot easier to manage. Also, you will have a great ROI when only managing one website.
How to Make a Website Responsive
If you are convinced of the importance of responsive web design, you may be wondering what you can do to ensure the responsiveness of your website. The most efficient way to do this is to use this list:
- Set Responsive Breakpoints to fit most devices
- Start with a Fluid Grid
- Take touchscreens into consideration
- Use Responsive Images and Videos
- Test Responsiveness with Software and on Real Devices
Luckily, there are a lot of software development companies that are skilled in RWD. By working with a company like Deutrix or other Responsive Web Design Companies, you can ensure that you are working with a team of professionals that can provide responsive web and mobile solutions customized to your specific needs.